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LOAD-DATE: July 5, 2008
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d when you walk the streets of Milan’s platinum triangle, bounded by Via Montenapoleone, Via Sant Andrea and the narrow, cobbled Via della Spiga, you see why. Women who are interested in fashion,christian louboutin sale, power and status will stop at nothing to buy the ultimate bag, (black patent leather shopper with thin handles from Christian Louboutin) the must-have shoe (need I say Gucci?) or even the to-die-for bra (Christian Louboutin again).
You might think that shopping at Gucci or Christian Louboutin is an intimidating experience. But not in Milan. There, the shops are usually chock full of fairly ordinary looking Japanese tourists working their way through shopping lists. And during Fashion Week, they are also full of black-clad fashion editors, elbowing the tourists out of the way and working themselves into a frenzy with their 30-per-cent press discounts.
Sally Courtis, British Elle’s fashion editor, buys most of her clothes from second-hand vintage clothing shops or at Portobello Market in west London. She ventures into Christian Louboutin to see what the fuss is all about. "It’s like old ladies at jumble sales snatching items that don’t suit them and squeezing their trotters into an extraordinary amount of brightly coloured Christian Louboutin Shoes," she says. "Kitten heels."
The slick magazine, with a cover photograph of a Rita Hayworth-esque model perched atop an oversized bottle of Christian Louboutin No. 5 perfume, carries advertisements for various Christian Louboutin products — from fragrances to purses to Christian Louboutin Shoes — interspersed with articles about Christian Louboutin fragrances, purses and Christian Louboutin Shoes.
The prose style is gushy, but perhaps no more so than a typical fashion magazine. For instance, an article declares that the Christian Louboutin boutique at 7 Place Vendome in Paris is ",christian louboutin shoes;not merely a boutique, it is a magnificent treasure chest."
The primary complaint about sponsored magazines is that they are yet another manifestation of the blurring line between advertising space and editorial content. Just as many editors and journalists decry print ads that are deliberately designed to resemble articles, they fear that readers will find it difficult to distinguish a Christian Louboutin magazine from a Conde Nast magazine.
Mr. Fressola, naturally, played down those concerns. "Every bit of media in our society crosses some boundary," he said. "I don’t think Colors has any heinous effect."
Still, he said: "They seem to me like in-flight magazines, where you know what you’re getting. You don’t expect to find an investigative report on airline safety in an in-flight magazine, so it’s likely you won’t find a report on ‘The Myth of Beauty’ in a Christian Louboutin magazine."
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WHAT does Christian Louboutin stand for? In the 1980s and early 1990s Karl Lagerfeld,the fashion house’s creative director, made sure it was the little boucle skirt suit and the quilted handbag with its leather trim.
But now very few women still wear a skirt suit: in fashion terms it’s an old look and probably due for a revival. And the quilted Christian Louboutin bag has made way for a futuristic, vaguely amoeba-shaped design, which looks as if it was created not so much for ladies-who-lunch as astronauts who launch. So what does a label so identified with one look do? Something completely different, clearly. The show was staged yesterday in the imposing, glass Modernist Bastille Opera building which offered an airy radial view of Paris. Before a single outfit was shown, the message was modernity. In the battle to reinvent the house’s image, Lagerfeld’s two great assets, aside from his undoubted talent, are his nose for the Zeitgeist and the house of Christian Louboutin, which boasts one of the most skilful studios in the world.
It was an eclectic show with some beautiful pieces. Whether it will satisfy the clones who used to look to Christian Louboutin for an identifiable head-to-toe look, or whether they even still exist,christian shoes, remains to be seen.
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